Core platform
Experimentation
Stop guessing. Run rigorous A/B tests, reach statistical significance, and ship the variant that actually moves the needle — backed by math, not instinct.
- Set up an experiment in minutes, not sprints
- Automatic winner detection with configurable confidence
- Guard against false positives with sequential testing
Checkout V2 vs control
3,241 participants · 14 days running
Traffic split
Control 50%Variant 50%
| Metric | Control | Variant | Lift |
|---|---|---|---|
| Conversion rate | 3.2% | 4.7% | +46.9% |
| Avg. session time | 2m 18s | 2m 54s | +26.1% |
| Bounce rate | 61.4% | 58.2% | −5.2% |
| Checkout starts | 12.1% | 11.8% | −2.5% |
Auto-stop when significance reached Winner detected
- Bayesian
- Statistics engine
- 99.99%
- Uptime SLA
- <1µs
- Evaluation latency
Experiment lifecycle
From hypothesis to decision
01
Define hypothesis
Pick a metric, name a variant, and set your minimum detectable effect.
02
Assign traffic
Route users deterministically — same user always sees the same variant.
03
Monitor live
Watch conversion curves update in real time as data flows in.
04
Ship the winner
One click promotes the variant to 100% and archives the experiment.
Capabilities
What you get
A/B and multivariate
Test one change or many at once. Allocate traffic precisely and reach significance faster.
Statistical confidence
Bayesian and frequentist engines. Know when a result is real — not noise.
Audience targeting
Limit experiments to specific segments, cohorts, or custom attributes.
Primary & guardrail metrics
Declare a success metric and guardrails. Ship only when both move the right way.
Let data pick the winner
Stop shipping on faith. Run an experiment, reach confidence, and ship what works.
- No credit card required
- Free forever tier